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Ivanko and Kivirist - innkeepers, authors, and wearers of many other hats - truly walk the green talk, detailing the nitty-gritty of running a green business. - Library Journal I'm not even sure I'd call this a "business book." ECOpreneuring contains plenty of advice on starting a small, eco-conscious business, but the authors focus primarliy on how entrepreneurial efforts can incorporate values and priorities beyond the bottom line. Lifestyle choices trump profit motives, but neither have to be sacrificed in order to create meaning and income. This kind of positive thinking is repeated again and again throughout the book. In addition to sharing their own success, and the stories of others, ECOpreneuring is filled with practical information about starting and running a small green business. A potential ecopreneur will discover ideas on everything from bookkeeping to marketing, and the authors point to numerous other resources that will help you set up your company, and run your business without running afoul of tax codes, licensing agencies, or litigious competitors. I really enjoyed this thoughtful, well-written book - a business book that's inspiring and practical is hard to come by. ECOpreneuring lays out a blueprint for making health, happiness and abundance an integral part of the work we do.Reviewed by Jeff McIntire-Strasburg, Sustainablog Powerful social trends toward green living, relocalization, and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift toward prioritizing purpose over profits, and building community over building market share. A nation of nine-to-fivers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living. This accessible and inspiring guide includes profiles of successful ecopreneurs and provides an in-depth exploration of: Eco-business basics Purposeful management Marketing in the green economy Running a lifestyle business Ecopreneuring shows how we can earn our daily bread on a local or regional level while saving money, strengthening the economy, and helping restore the planet to ecological health and social stability. Part small business manifesto, part personal finance primer, Ecopreneuring is essential reading for small business owners, prospective entrepreneurs, and anyone who dreams of a livelihood based on independence, creativity, passion, and a commitment to green practices and sustainability. John Ivanko and Lisa Kivirist are innkeepers of the award-winning Inn Serendipity Bed & Breakfast, which is powered by renewable energy. This husband-and-wife duo are national speakers, organic growers, marketing consultants, and authors, whose books include Rural Renaissance and Edible Earth and a number of Global Fund for Children multicultural books.
Rodale was founded on the belief that organic gardening is the key to better health both for us and for the planet, and never has this message been more urgent. Now Maria Rodale, chairman of Rodale, sheds new light on the state of 21st century farming. She examines the unholy alliances that have formed between the chemical companies that produce fertilizer and genetically altered seeds, the agricultural educational system that is virtually subsidized by those same companies, and the government agencies in thrall to powerful lobbyists, all of which perpetuate dangerous farming practices and deliberate misconceptions about organic farming and foods. Interviews with government officials, doctors, scientists, and farmers from coast to coast bolster her position that chemical-free farming may be the single most effective tool we have to protect our environment and, even more important, our health.
Drawing on findings from leading health researchers as well as conversations with both chemical and organic farmers from coast to coast, Maria Rodale irrefutably outlines the unacceptably high cost of chemical farming on our health and our environment. She traces the genesis of chemical farming and the rise of the immense companies that profit from it, bringing to light the government's role in allowing such practices to flourish. She further explains that modern organic farming would not only help reverse climate change by reducing harmful carbon emissions and soil depletion, but would also improve the quality of the food we eat, reduce diseases from asthma to cancer, and ensure a better quality of life in farming communities nationwide. For every parent wondering how best to safeguard the health and safety of her children; for every environmentalist in search of a solution to the worsening crisis that afflicts our land, air, and waters; for every shopper who questions whether it is worth it to pay more for organic, Maria Rodale offers straightforward answers and a single, definitive course of action: We must demand organic now.
A cookbook with a conscience, from an author who knows the world of responsible eating as well as anyone. Is cage-free the same as free-range? Is grass-fed worth the price? What's better: farmed salmon or wild? Organic salad that's been shipped across the country, or local salad grown with pesticides? To nuke leftovers in the microwave or crank up the oven? Myra Goodman--co-owner of Earthbound Farm, the country's largest producer of organic produce and other products, inspiration behind the Earthbound Farmstand Cafe, and author of" Food to Live By"--now brings both sides of the dinner dilemma together by showing us what to shop for, and how to cook it."The Earthbound Cook" turns dilemma into joy--in full-color. It pairs 250 sumptuous recipes with all the information cooks need to make greener, smarter choices. Here is Pork Chile Verde, Beef Tenderloin with Brandy Mushroom Sauce, Chicken Puttanesca--plus how to make the most eco-friendly meat choices and how to decode the labels on poultry and eggs. Vegetarian entrees such as Roasted Cauliflower Tart and Rigatoni with Eggplant and Buffalo Mozzarella for that one day a week we should abstain from meat. Salads (Escarole with Walnuts, Dates, and Bacon, Farro Salad with Edamame and Arugula) and sides (Carrot Risotto) and all the facts about the benefits of eating organically. And fish of course--Coconut-Crusted Salmon, and why to choose wild whenever possible.No sacrifices here--doing the right thing has never looked, sounded, or tasted better. Or been easier.
Wildly Affordable Organic: Eat Fabulous Food, Get Healthy, and Save the Planet--All on $5 a Day or Less
Can food be good for your body, the environment, and your wallet? "Wildly Affordable Organic" shows you how to save, not sacrifice. Watson's remarkable plan offers incredibly affordable, healthy meals. The book features 100 tasty recipes from breakfast to dessert. Choose the thrifty plan to save even more or follow the green plan for local, kindly raised ingredients. Learn to organize your cooking, cut down on dishwashing, reduce waste, and create delicious vegan and vegetarian meals for the whole family. Join the movement to change the way you eat--and keep the change while you're at it.
This book is a call to action for children everywhere. The effects of pollution, global warming, and the destruction of our planet have never been so visible or measurable. The book introduces and explains massive global problems that need to be addressed now. It's packed full of 50 useful things kids can do to make their homes, schools, adn neighborhoods more environmentally friendly. Included in this book; * Why you shouldn't leave appliances on standby. * How to save water around your house. * How to persuade your local supermarket to reduce the number of plastic bags used. * What is the greenhouse effect and global warming. * Ways to organize your household recycling that really work. * Find out how green your family car is. * What to do with kitchen leftovers. * How to spread the word on saving the planet.