Organic food sales reached $25 billion in 2009 representing less than 4% sales in the US food market. Though it hasn't been scientifically proven, people prefer them for the health benefits, better taste, environmental concerns, animal welfare and food safety. In fact, tests show that organic and conventional foods contain similar amounts of nutrients. Americans eat badly, gathering more calories from 'sweets' than vegetables leaving one-third of the nations' adults obese and carbon footprints are left by food imports. Supermarket organics allow shoppers to assume they can eat healthier, be greener without changing or inconveniencing the consuming lifestyle.